Contests Are A Great Way To Make Money Online
Topic: making money blogging, online revenue| 6 Comments »If you're new here, you may want to subscribe to my RSS feed by email or in a reader. Thanks for visiting!
As you all know, I ran a RSS contest in September, which ended by awarding the big winner the sum of $10 sent by PayPal. Generally speaking and from what appears to everyone, a contest is synonym to giveaways and prizes given by the contest organizer. It looks like the owner of the contest is spending money in return of immaterial benefit. Well, let me say that this is far from a WYSIWYG situation. In fact, contests are a great way to make money online. I will try to explain this here.
First off, let me put this forward. From what I’ve experienced, people prefer cash when it comes to prizes. That’s a general stake. Off course, exceptions can still happen, but in general, you have bigger chances of intersting people to join the contest when you are offering green cash. $5 in cash are better than $10 in advertizing or anything else, especially when your blog is small to medium. I’ve seen very successful contests offering a review on John Chow Dot Com. But then it’s John Chow, so the value here is even bigger than the price of the review itself. I hope I make sense here.
Second thing is : Make sure your contest is easy to join. I love easy and free cash. Everybody does. When I can enter a contest that has cash to win (or a valuable prize in that matter), in a minute or two, I don’t hesitate. Whereas, if I need to subscribe, then send an email, write 2 posts and a poem and comment on 10 blogs, I am not sure I’ll be part of the whole thing. You get the point.
Third thing is : Don’t make it neither too long in time, nor too short. I personnally love 2-weeks-long contests. I think it’s the perfect duration. People have enough time to join, and in the same time won’t be discouraged for waiting to long before the results come out.
After you make sure you take care of these three points, you have to communicate and advertize your contest. For my last contest, I used projectwonderful, entrecard and contest blogs (there are plenty of them, they gather all contests and post about them : What I did here is I gave extra entries for people who blog about the contest. A lot of contest blogs took the extra entries because they blog about contests anyway. So they didn’t hesitate here and I got some great links). Communicating is key here. You can have the greatest contest ever, but if no one knows about it, you will fail. The good thing about contests is that they get viral very quickly.
This said, I can get back to what the title of this post is all about : How contests make money online. In fact, from what was said previously, contests bring you :
- More traffic : That’s because people will link to you (contest blogs, remember?), especially if you give them incentive for doing so (extra entries for example). Also, your campaigns will bring more people if you make it clear in your banners, text links, etc. that there is cash to win. People will tend to click and come to your blog more frequently that usual. It is proven (from my experience and what I hear from other bloggers) that contest campaigns have higher CTR (Click-Through Rate).
It is also a common knowledge that traffic = earning (more clicks on affiliate links, on your Adsense, more exposure and more sales). So if you increase traffic, you’ll make more money online.
- More RSS subscribers : 99% of contests involve subscribing to RSS feed. And they are indeed a great way to increase the RSS count. This means more loyal readers to your blog, which is the best thing you can have for a sustainable traffic and growth of your blog. Again more traffic and more money. On the long run, RSS count can be crucial if you intend to sell your blog at some point in time. it will increase the blog’s value, and will allow you to make more money out of it.
- Contests if done properly, increase the authority of your blog and draw the attention of people to your blog. That’s what you always needed, right? Now it’s up to you to deliver good content that will keep your readership and attract new readers. This is very important. Otherwise, the effect of the contest will be very short term. You don’t want this. More long term readers = more long term money.
These were some thoughts about contests and how they can help you, especially when starting, in growing your blog. My last contest caused an increase in AdSense revenue, in RSS readership, in Traffic and in Technorati authority. I think it was worth the money spent on it. Think of a contest as a project that can have a great ROI if done properly : Plan, decide all the details and use what I just talked about here. You should be able to see some nice and quick results.
What about your contest experiences? Are you planning to hold a contest?
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These last days, this is the main dilemma I am having : Should I continue diversifying my monetization sources on the blog, or should I choose 1, 2 or 3 programs and take all the others off?









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